GenerateHope Welcomes You to

2019 Love40 Challenge:

Legacy of Hope

 Auction and Gala

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October 5, 2019 | Hyatt Regency La Jolla at Aventine | 5:30 pm | $150 per person | Cocktail Attire


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Ros Nideffer, two-time French Open Doubles Champion, came up with the idea of Love40 three years ago. When someone is serving in a tennis match and they’re down Love-40, they are on the brink of defeat - they have zero points and their opponent only needs one more point to win. When someone makes a comeback like that, it’s unbelievable. The name honors the inspiring and courageous comeback stories of survivors who are so close to losing the fight, but through hope, strength, and determination, they overcome. They exhibit resiliency in the face of immense adversity.

Let's celebrate a generosity that changes lives... one woman at a time.


Founded in 2009, GenerateHope is a 501(c)(3) non-profit, and a portion of your gift is tax-deductible as prescribed by the law.

Your ticket / table purchase is tax deductible less the $100 value per person